Tuesday, August 9, 2011

Defense Department Initiative Seeks to Analyze Social Media Patterns

It's no stretch to imagine that cyberspace will likely serve as another front in the wars of the future. But now, the Pentagon is reportedly kicking things into high gear with a new initiative which sets to track intel across social media. The program could cost up to $42 million and is currently soliciting research proposals.

The new Social Media in Strategic Communication (SMISC) program was submitted under the Defense Advanced Research Projects Agency (DARPA), an arm of the Department of Defense. The goal is to "develop a new science of social networks built on an emerging technology base" to help the agency keep abreast with communication technologies, namely Twitter.

The program's plan is fourfold:

1. Detect, classify, measure and track the (a) formation, development and spread of ideas and concepts (memes), and
(b) purposeful or deceptive messaging and misinformation.
2. Recognize persuasion campaign structures and influence operations across social mediasites and communities.
3. Identify participants and intent, and measure effects of persuasion campaigns.
4. Counter messaging of detected adversary influence operations.