Tuesday, July 19, 2011

A Real History of Rupert Murdoch

The extent to which the powerful could rely on other media bosses predictably to deliver their assets is often exaggerated. Certainly, the old monsters like Hearst, Northcliffe and Beaverbrook were driven by unpredictable – indeed, barmy – passions of their own. But Rupert is the supreme pragmatist. Barking right is the default state of his own politics: however, these can be readily overwritten any time there’s a deal to do. It may be worth discussing whether he really likes running moribund newspapers. But the commercial point is that politicians love them.

Murdoch now controls enough of the market for English-language journalism that anyone resolved to keep clear loses some competitive advantage. People – already adequately fixed – should accept the limitation and let Murdoch find his servants elsewhere. We must retire the argument that “if I don’t do it, someone else will.”

Politicians may find it hardest to break the Newscorp habit. Real journalists, in any medium, may ask awkward questions: it’s not only paladins of the right who have found ease with Rupert. And, as a rule, his wants are humble – just deep-sixing a bit of monopoly law the voters know nothing of.

Centrally, Newscorp is just one among the malignancies generated by four decades of upper-crust self-indulgence, disguised as libertarianism. Possibly there’s no cure. But if there is, it will come with a moral climate quite unlike the one Murdoch has so far found propitious.