As Americans prepare to go to the polls, the airwaves are littered with paid advertising of the crassest and most manipulative kind. Political issues packaged by ad agencies are flooding the arena of politics with nasty negative ads.
So far, the two parties and their backers have spent a half billion dollars on political advertising with much of the placements still to come in the next few weeks. CBS reports the “spend” will top a billion dollars —just on ads.
AP warns: “Get ready, presidential swing states. Now the campaign ad crush — and TV spending spree — really begins.”
This is occurring even as the economy and unemployment remain major issues. Millions of Americans are broke and hurting as poverty grows, but there seems to be no shortage of money to grease politics.
It’s being called a “deluge,” leading many Americans, according to USA Today, to wish the election was already over.
The political pros call it “the air war”—ironically, a military metaphor—as the media sells message points the way they sell soft drinks while political personalities and their speechwriters provide buzz words and superficial slogans to define their differences.
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