With a few notable exceptions, political leaders are chosen by political leaders, and not by electorates or community-based organizations or popular assemblies. Popular media figures and the so-called ‘pundits’, including academics and self-declared experts and ‘think-tank’ analysts reinforce and propagate these choices.
A collection of terms and pseudo concepts are essential in validating what is really an oligarchical process. These concepts are tagged onto whoever is chosen by the elite for electoral candidates or for the seizure of political power. With this framework in mind, we have to critically analyze the symbols and signs used by popular opinion-makers as they promote political elites. We will conclude by posing an alternative to the ‘propaganda of choice’, which has so far resulted in broken pre-election promises and political debacles.
Language and Pseudo-Concepts: Subterfuges for Manipulated Choices
The usual suspects in the business of mass-manipulation describe their political leaders in the same folksy or pseudo-serious terms that they attribute to themselves: Experts/ intuitive improvisers/ trial and error ‘muddlers’. The ‘experts’ often mean wrong-headed policymakers and advisers whose decisions usually reflect the demands of their current paymasters. Their stated or unstated assumptions are rarely questioned and almost never placed in the context of the contemporary power structures. The experts determine the future trajectory for their political choices. In this way, the views expressed by ‘experts’ are primarily ideological and not some disembodied scholarly entity floating in an indeterminate space and time.
Pundits often promote ‘experience’ in describing the ‘experienced’ leader, adviser or cabinet member. They denigrate the opposition candidate adversary as ‘lacking experience’. The obvious questions to this platitude should be: ‘What kind of experience? What were the political results of this experience? Who did this experience serve?
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