On February 17, 1941, almost 10 months before Japan’s attack on Pearl Harbor, Life magazine carried a lengthy essay by its publisher, Henry Luce, entitled “The American Century.” The son of Presbyterian missionaries, born in China in 1898 and raised there until the age of 15, Luce essentially transposed the certainty of religious dogma into the certainty of a nationalistic mission couched in the name of internationalism.
Luce acknowledged that the United States could not police the whole world or attempt to impose democratic institutions on all of mankind. Nonetheless, “the world of the 20th Century,” he wrote,
“if it is to come to life in any nobility of health and vigor, must be to a significant degree an American Century.” The essay called on all Americans “to accept wholeheartedly our duty and our opportunity as the most powerful and vital nation in the world and in consequence to exert upon the world the full impact of our influence, for such purposes as we see fit and by such measures as we see fit.”
Japan’s attack on Pearl Harbor propelled the United States wholeheartedly onto the international stage Luce believed it was destined to dominate, and the ringing title of his cri de coeur became a staple of patriotic Cold War and post-Cold War rhetoric. Central to this appeal was the affirmation of a virtuous calling. Luce’s essay singled out almost every professed ideal that would become a staple of wartime and Cold War propaganda: freedom, democracy, equality of opportunity, self-reliance and independence, cooperation, justice, charity — all coupled with a vision of economic abundance inspired by “our magnificent industrial products, our technical skills.” In present-day patriotic incantations, this is referred to as “American exceptionalism.”
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