At 5:21 PM on 9/11, Building 7 of the World Trade Center collapsed, even though it had not been hit by a plane – a fact that is important because of the widespread acceptance of the idea, in spite of its scientific absurdity, that the Twin Towers collapsed because of the combined effect of the impact of the airliners plus the ensuing jet-fuel-fed fires. The collapse of World Trade Center 7 (WTC 7) thereby challenges the official account of the destruction of the World Trade Center, according to which it was accomplished by al-Qaeda hijackers, even if one accepts the government’s scientifically impossible account of the Twin Towers. This fact was recently emphasized in the title of a review article based on my 2009 book, The Mysterious Collapse of World Trade Center 7,1 by National Medal of Science-winner Lynn Margulis: “Two Hit, Three Down – The Biggest Lie.”2
Through these and related means, the truth about the collapse of WTC 7 has been effectively hidden, even though it has existed in plain sight all these years. Even the bare fact of the collapse itself has been so effectively hidden that in 2006 over 40 percent of the American public did not know about it, and in 2009 a judge in New York City, upon hearing a reference to Building 7, asked: “Building what?”
I offer this essay as a case study in the power of the forces behind SCADs or deep events to hide things that exist in plain sight, because if they can hide the straight-down free-fall collapse of a 47-story building captured on video in broad daylight, they can hide almost anything.
I say this, however, not to instill despair, but to point to the seriousness of the problem, and also to pave the way for making a proposal. Recognizing the high correlation between those who know about the collapse of WTC 7 and those who believe that a new – or rather real – 9/11 investigation is needed, I propose that the international 9/11 Truth Movement initiate, starting this September, a world-wide, year-long “Building What?” campaign. Through this campaign, we would seek to make the fact of its collapse so widely known that the mention of Building 7 would never again evoke the question: “Building What?”94
